Brands Find the Airship Mobile App Experience Platform Speeds Time to …

Earnings report after earnings report from leading brands highlights mobile apps as the center of digital customer experience — generating more than three times greater revenue and transaction frequency compared to other shoppers. Yet, according to data derived from Apptopia and other firms, app user retention rates have barely increased over the last three years, despite ongoing growth in annual worldwide app downloads. To help more brands treat the app as a high-value destination rather t...